Case Studies
The McPherson Square Group provides clients with data-driven communications strategies that get the right information to the right audience at the right time.
Case Study #1
A major technology communications company was rolling out a new service plan for members of the military, veterans and their families. They wanted to spread the word by reaching national military reporters, as well as the military trade press. They hired The McPherson Square Group to place news stories and to arrange press interviews with company leadership.
Case Study #2
A Democratic U.S. Senate campaign wanted to build a deep bench of surrogate influencers with military and national security backgrounds. They hired The McPherson Square Group to recruit, vet and coordinate these influencers. It paid off and the candidate won.
Case Study #3
The chief communications officer for a major defense firm wanted to position the company’s top brass as thought leaders in both the industry and among elected officials in Washington, D.C. The firm hired the McPherson Square Group to collaborate on op-eds which were then placed in national outlets and defense trade publications.